Daniil Medvedev, ranked best tennis player in Russia and No. 4 in the world, and Tinkoff, leader of the online financial ecosystem, announce the start of their partnership. Daniil Medvedev will participate in Tinkoff advertising and marketing campaigns and promotional events as official brand ambassador. Tinkoff will be the first Russian company to partner with the athlete.
Medvedev will promote the full range of the company’s financial and lifestyle services, mobile communications and other products of the Tinkoff ecosystem across Russia. Tinkoff intends to feature the athlete in his television, online, media and outdoor advertising marketing.
Daniil Medvedev has enjoyed phenomenal success on the pitch, having become the first Russian player to reach a Grand Slam final in the past 14 years. We are inspired by his dedication and exceptional will to win. Our company and Daniil have a lot in common: we strive to be the best at what we do and we break down stereotypes. We
are constantly following new and emerging heroes and we are happy to support an athlete as young and talented as Daniil. He is an extraordinary and courageous athlete who will soon have no equal in world tennis. We really believe in it and we wish Daniil every success,
commented Artem Yamanov, Senior Vice President of Business Development at Tinkoff.
Daniil Medvedev said:
I am absolutely delighted that my Russian brand partner is Tinkoff, one of the most innovative, progressive and open companies in the country. They have totally changed people’s impressions of what the bank of the future will look like. I am convinced that our combined efforts will be crowned with success.
Tinkoff is no stranger to professional sport. In 2012-2016, he sponsored the eponymous professional cycling team – Tinkoff. The Peter Sagan team is triple world champion and winner of seven green jerseys (mark of the best sprinter) on the Tour de France.
Daniil Medvedev was born on February 11, 1996 in Moscow and studied applied economics and commerce at the Moscow State Institute for International Relations.
before giving up to pursue a career in tennis. He currently lives in France and is n ° 4 in the ATP ranking. With five ATP singles titles to his name, Medvedev was the first Russian male player to reach a Grand Slam final in the past 14 years. In 2019, he won 54 out of 71 matches, including the St. Petersburg Open final in September (the first Russian to win the title in the past 15 years).
Tinkoff is an online financial ecosystem focused on the needs of its customers. The Tinkoff ecosystem offers a full range of financial services for individuals and
companies. With a focus on lifestyle banking, the Tinkoff ecosystem enables customers to assess and plan their personal spending, invest their savings, earn loyalty program bonuses, book trips, buy movie tickets, make restaurant reservations and more.
All Tinkoff services are accessible through our mobile applications and on the Tinkoff.ru website. The Tinkoff ecosystem is branchless: its network of 2,500 intelligent couriers can deliver the Company’s products anywhere in Russia in the shortest possible time, and customer service is handled online and through call centers (both in offices and in the cloud).
Tinkoff actively uses artificial intelligence and machine learning technologies to streamline communications: over 30% of customer chat requests are resolved without an employee
participation. All products and most of its IT systems have been developed in-house. Some 70% of the bank’s head office staff are IT specialists. At the heart of the ecosystem is Tinkoff Bank, which was founded in 2006 and has since grown into the world’s largest independent direct bank with around 10 million customers. In 2018, Global Finance named Tinkoff Bank the world’s best consumer digital bank, and in 2019, 2018, 2016 and 2015 the best consumer digital bank in Russia. In 2017 and 2013, the banker recognized Tinkoff Bank as Russia’s Bank of the Year.
The bank’s parent company, TCS Group Holding PLC, has been listed on the LSE since 2013. TCS Group Holding PLC’s first half 2019 IFRS net profit amounts to 15.4 billion rubles. The ROE was 64.3%.