Experience ONE is a trading name that doesn’t exist according to ASIC records, but it hasn’t stopped a Brisbane-based custom installation company that markets using the name and whose executives have questionable experience running audiovisual companies, to enter into an agreement with Winnings Appliances to sell bespoke security, home automation and installation services.
The company that operates under that name includes two former directors of BMR Group, a custom AV installation company that went into liquidation last month with debts of $1.6 million.
A search of ASIC’s website reveals Experience One Pty Ltd, an NSW-based company that has been delisted and has no connection to a Queensland-based company.
See the original ChannelNews story here.
EXCLUSIVE: Winnings devices linked to dodgy director as they try to break into custom install market
The two directors of Groupe BMR were Mathew Manalis and Brendon Cousemacker. Both now work for Experience ONE, Manalis as Managing Director and Brendan Cousemacker as Project Manager.
Several suppliers ChannelNews spoke to were unaware that BMR Group had gone into liquidation.
Regan Webb also works as a business development manager at Experience One, which is a director and company secretary of a Queensland-based company, Captivating Pty Ltd.
This business owns the name Experience One Smart Home, which is not used by the business online, to market the business or promote its relationship with Winnings.
However, the name was given to some vendors as a business activity for Experience One.
The other shareholders of Captivant Pty Ltd are Manalis and Cousemacker.
Captivant’s fourth shareholders are a company called Jazone Pty Ltd whose sole shareholder is Jason James Gejas, an Albury-based construction industry executive.
Captivant was recorded on March 9, 2022, a few weeks after the liquidation of Groupe BMR.
According to Travis Pullen, the liquidator of BMR Group B&T Advisory in Brisbane, he is currently working on a liquidator’s report and is keen to obtain previous liquidator’s reports relating to matters in which executives working at Experience One have been involved.
Three of the executives working at Experience ONE, who are also listed as shareholders of Captivant Pty Ltd, worked with Manalis and Cousemacker at BMR Group and were executives of Digital Residence Pty Ltd, a custom AV installation company that went into liquidation in February. 2018.
Digital Residence operates as Digital Residence, BMR Group, Brisbane Fireplaces, Livigi and Portl. The company went into liquidation, with debts of over $800,000.
On Regan Webb’s LinkedIn page, he says he’s currently a business development manager at Experience ONE and has also served as a business development manager at Digital Residence and Livigy.
He also claims that he was Digital Residence’s financial controller and was responsible for marketing and project management.
Digital Residence’s liquidator indicated in his report that the Digital Residence business was sold to Groupe BMR in 2017, prior to the Company’s liquidation, for $103,286.
The directors of Groupe BMR claimed at the time that they had assumed “certain liabilities of the Company in return for the purchase of the business”.
Liquidator James Marc Imray questioned the transaction at the time on whether the inter-company agreement was a “non-commercial transaction”.
The details Manalis provided to the liquidator were described in the liquidator’s report as “insufficient” at the time.
Current Project Manager at Experience ONE, Brendon Cousemacker, still has the BMR logo plastered to the top of his LinkedIn page.
He says his previous roles include director at BMR Group, project director at Livigy, director of operations at Portl, as well as director, director of operations at
These are all companies that have been put into liquidation.
What was not explained by the executives is why they use the name Experience One instead of Experience One Smart Homes on their website. A visit to their terms and conditions on their website is blank. The website also says “Copyright eXperienceONE 2022” at the bottom.
The ASIC website claims that it is an offense to conduct business under an unregistered business name, unless you are trading under your own name, such as Mary Jones.
If you want your business to operate under a different name than your legal name, you will need to register it as a business name.
We have tried to contact several company executives who, at this stage, are not returning calls.
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