Charlotte Hornets Extends LendingTree Patch Agreement By US $ 5 Million Per Year

The three-year renewal includes digital branding, site signage and broadcast spots.

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The Charlotte Hornets of the National Basketball Association (NBA) have announced a three-year extension of their jersey sponsorship agreement with the online loan market LendingTree, valued at nearly US $ 5 million per year.

The deal, which the Charlotte Business newspaper reports as a ten percent improvement for the Hornets from their old contract, ensures the LendingTree branding appears on the team’s game and training uniforms. In addition, the company will continue to have brand access on the Hornets digital platforms, a series of social media content and the Hornets Hoops youth program.

LendingTree also received fixed signage on the lobby of the Hornets’ Spectrum Center and mobile entrance scanners, among others around the venue as part of the arrangement. A banner ad, pre-roll video ads on the Hornets website, and spots on the team’s radio and TV shows are also included in the deal.

The Hornets’ initial deal with LendingTree, signed in 2017, was entering its final year, but with the NBA Jersey Patches Sponsorship Program now extended indefinitely, the team was free to renew on improved terms.

Hornets Vice President and President of Sports and Entertainment Fred Whitfield said: “Our partnership has been good for both parties, in part because of our shared values ​​and our commitment to our home community of Charlotte. .

“We look forward to continuing our association with LendingTree for years to come.”

A number of community-driven initiatives have been introduced as part of the renewal, with the team’s Lend a Hand and Lend Some Kicks programs.

Doug Lebda, Founder and CEO of LendingTree, said, “The extension of our partnership allows us to continue to expand the reach of the LendingTree brand while giving back to the Charlotte community in meaningful ways. “

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